2007年5月10日木曜日
Commercial for NOVA
★Ｔarget Audience★
This commercial is directed at people who would like to enjoy and learn English. Anybody can come to NOVA even salary workers after their work.
★Authority★
Two men in this commercial are not famous. However, NOVA, itself is really famous. The slogan "ekimae ryugaku" is famous and most of the people will know from this word. All NOVA is close from the train station so it is really useful for everyone to go.
★Emotion★
This commercial is comedy. Two men's relationship is a superior and a subordinate when they are at work. But when they are at NOVA they are NOVA-TOMO (NOVA friends).
Even though their relationship is a superior and a subordinate when they are at work, when they come to NOVA everybody is the same and they can enjoy English.
★Logic/information★
In the middle of this commercial, it says on the wall, "ekimae ryugaku"( feels like you're studying abroad, but in Japan close to the train station), "ochanoma ryugaku" (feels like you're studing abroad, but in Japan at your house), NOVA KIDS, which is for kids, and studying abroad.
This shows that there are a lot of options to study English at NOVA. Also it is really useful system because even if you are busy and can not go to the class, you could learn English at home, which is "ochanoma ryugaku".
Also it says , for the first 10 people entrance fee will be free and lesson fee will be 10% off at the most.
★Evalution★
I think this commercial is really funny. Because in real world at work, superior and a subordinate can not be this friendly to each other. However, in this commercial it tells us that even a relationship like superior and subordinate, can be friendly to each other if you come to NOVA and learn English.
I would not go to NOVA because it costs a lot of money than it is saying in the commercial. However it seems really fun to learn English at NOVA. When I was little I was in NOVA KIDS but it was actually fun.
Maybe people who don't have enough money and time to go study abroad, this is a really good system for them.
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5 件のコメント:
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Well done. This is a long-running commercial which is very amusing (or so I think). I am glad someone chose it.
I agree that we don't really learn too much about the actual lessons, but as an attention-getting commercial, this one is effective.
haha I like this commercial, but I like better another commercial for NOVA brodcasted on tv before this, which features a foreign guy caught in the crazy jungle gym.
Funny stuff. Very funny. I like the idea of Ekimae-Ryuugaku very much. You rock.
I like this commercial best of all I have ever seen. It makes me laugh every time is broadcast.
This commercial is interesting so I like it. Every time I see it, I think English is good way to make friends.
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